US Cellular bought out by Sprint in Chicago
Posted 07 November 2012 - 09:23 PM
Posted 08 November 2012 - 03:25 PM
The name stays.
"We have a long-term relationship with the White Sox," said David Kimbell, chief marketing officer at U.S. Cellular. "Even after this transaction, we're going to have 1,400 associates in Chicago so that relationship (with the White Sox) is not part of that deal and will not be changing."
A U.S. Cellular "consumer experience" center at the ballpark will be staying in place, according to the company. The company operates 116 retail stores in the Chicago area, but the U.S. Cellular Field location is not included in that total because no products are sold there.
Posted 08 November 2012 - 10:39 PM
Possibly. I just can't see US Cellular paying for a name that means nothing to Chicago, or most of the midwest for that matter.
Posted 11 November 2012 - 12:36 AM
"For all those whose cares have been our concern,
the work goes on, the cause endures, the hope still lives,
and the dream shall never die." 1980
“The work begins anew, the hope rises again, and the dream lives on.” 2008
Posted 11 November 2012 - 03:49 PM
The original rumor/plan was that Century 21 (Real Estate) was going to buy the naming rights since they are already a major MLB sponsor. From what I can remember (through friends in the know at the time) is that it was an overall better deal for the team and would have allowed the stadium to retain the "Comiskey Park" moniker. The ISFA braintrust (and I'm sure JR had a say in it as well) went with the bigger payout instead of sticking with team history. I guess they didn't want it sounding too much like Camden (even though it was the same damn architect).